Style Guide
Typography
While Trajan Pro is a beautiful brand font and works well for logos and accent applications, its all-uppercase letterforms can reduce readability when used for longer website headings. For the website, we selected a complementary heading font that better supports readability, scanning, and accessibility across desktop and mobile devices, while still maintaining the overall character and sophistication of the brand. This approach helps visitors find information more easily and creates a stronger user experience without changing the established brand identity.
H1 Heading 60/50pt Hedvig Letters Serif
H2 Heading 42pt Hedvig Letters Serif
H3 Heading 28pt Elza
H4 Heading 24pt Elza
H5 Heading 21pt Elza
H6 Heading 15pt ELZA
Paragraph text - 18pt/1.5 line space Elza
Blog Paragraph text - 18pt/1.8 line space Elza
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- This is a ordered list
- Lists are awesome
- Everyone loves a list
This is a Blockquote:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Button Use
Forms
Form buttons will use the "CTA-Primary" class as a default. If you need a white button, use the form option to "Select Alt Button" and the CTA-Five (white solid) will be used.
CTAs
Example buttons:
primary →secondary →
Dark Text Link →
white →
White Text Link →