Style Guide

Typography

While Trajan Pro is a beautiful brand font and works well for logos and accent applications, its all-uppercase letterforms can reduce readability when used for longer website headings. For the website, we selected a complementary heading font that better supports readability, scanning, and accessibility across desktop and mobile devices, while still maintaining the overall character and sophistication of the brand. This approach helps visitors find information more easily and creates a stronger user experience without changing the established brand identity.

 

H1 Heading 60/50pt Hedvig Letters Serif

H2 Heading 42pt Hedvig Letters Serif

H3 Heading 28pt  Elza

H4 Heading 24pt    Elza

H5 Heading 21pt  Elza
H6 Heading 15pt   ELZA

Paragraph text - 18pt/1.5 line space        Elza
Blog Paragraph text - 18pt/1.8 line space     Elza

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  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
  1. This is a ordered list
  2. Lists are awesome
  3. Everyone loves a list

This is a Blockquote:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Button Use

Forms

Form buttons will use the "CTA-Primary" class as a default. If you need a white button, use the form option to "Select Alt Button" and the CTA-Five (white solid) will be used.